transfer potential meaning in Chinese

转移势

Chinese financial institutions also should transfer the potential personal financial service demand into actual personal financial service demand through the application of enterprise resource and market tools such as advertisement , market research , customer information analyzing . though there are many papers which study chinese financial service , most of them are about the innovation mechanism , marketing strategy , management strategy . only few of them are about the demand management of personal financial service which studies how to transfer potential demand into actual demand
因此,尽管我国存在着发展个人理财业务的良好市场基础,但是良好市场基础的存在只是个人理财业务发展必要的先决条件,而不是充分条件,金融机构还需要通过一系列的企业资源和各种市场工具的运用,如市场调查、数据分析、广告宣传、企业形象宣传等,有目的地去识别和激发潜在的个人理财需求,并且提供有针对性的个人理财产品或服务,直到个人客户认可并购买了金融机构所提供相应的个人理财产品或服务以后,这种良好市场基础所代表的巨大潜在需求才能够真正在统计上转化为个人理财业务的实际规模和水平。